Kris Krane

President, 4Front Ventures

Kris serves as the President of 4Front Ventures, an investment and operations company dedicated to professionalizing the cannabis industry. Under Kris’ leadership, the company has developed the most professional best practice operating standards for retail dispensaries, largely based on professional standards from the retail, hospitality, and medical cannabis industries.  Kris also writes a regular column on the cannabis industry for Forbes Magazine and his work has been profiled in publications including the Boston Globe, Chicago Tribune, and USA Today. Prior to forming 4Front, Kris served as Director of Client Services for CannBe, where he helped develop many of the best practices that have become the backbone of 4Front Advisors’ operations.