Attending MJBizCon isn’t just about walking on a trade show floor — it’s about walking away with insights, connections, and solutions that will move your business forward. But we get it — getting approval (and budget) to attend the industry’s leading B2B cannabis event can require more than enthusiasm.
That’s why we’ve crafted a ready-to-send email to help you make the case for your boss. Whether you’re in operations, retail, cultivation, finance, marketing, or executive leadership, here’s how to explain why MJBizCon is the industry’s most strategic event investment.
Why Attending MJBizCon is Worth the Investment
- Access to global cannabis and alternative wellness industry professionals
Build relationships with operators, partners, and vendors that matter.
- 800+ exhibitors under one roof
Explore tools, tech, and innovations that can improve margins, solve pain points, or scale operations.
- 3 days of speaker content
Learn from leaders tackling the same challenges you face — from compliance to capital.
- Capture on-the-ground intelligence with the Innovation Program
Catch up on trends and benchmark your cannabis brand against the competition.
- Proven ROI
77% of MJBizCon attendees have purchasing power. One deal or one connection can cover the cost of your trip — and then some.
Email Template: Make the Case to Your Boss
Subject: Request to Attend MJBizCon — Strategic Opportunity for [Your Company Name]
Hi [Manager’s Name],
I’m requesting your approval to attend MJBizCon, the largest and most influential B2B cannabis conference and trade show, taking place December 1-4 in Las Vegas. This event gathers global B2B professionals and 800+ exhibitors from across the cannabis supply chain.
Here’s why attending is a smart investment for [Company Name]:
- I can identify new vendors, solutions, and partners that could increase efficiency and/or reduce costs from seed-to-sale.
- This show offers competitive insights from reputable industry sources and best business practices that I can take back from Vegas and we can apply immediately.
- I will attend sessions tailored to [insert relevant track]: Cultivation Operations, Retail Marketing & Operations, Policy, Regulations & Compliance, Drug Development & Clinical Research, Innovation & Future Trends] to stay informed on regulatory and market shifts.
- I’ll network with peers and industry leaders to build vital relationships that will benefit us long-term.
- MJBizCon’s State Takeovers highlight key markets to share insights, strategies, and growth opportunities at the state and regional level. Community Meetups like the Hemp Meetup, Budtender & Retail Meetups will help me find the next best business connection!
Estimated cost breakdown:
- Conference Pass: $[Insert]
- Hotel (3 nights): $[Insert]
- Airfare: $[Insert]
- Per Diem: $[Insert]
Total: $[Insert Total]
I will share key takeaways with the team so we can strategize how to turn insights into action. Please let me know if you’d like to discuss this further.
Thanks for your consideration,
[Your Name]
Slack/Teams Message to Justify Attending MJBizCon
Hey [Manager’s Name] — I’d like to attend MJBizCon in Las Vegas this December 1-4. It’s the largest B2B cannabis event with seed-to-sale solutions for every sector of the industry. I see real value in going — I could explore new exhibitors, spot emerging trends, and bring back insights to help [Company Name] stay competitive.
Total estimated cost: ~$[Insert Total]. Let me know if I can send a full breakdown or if you want to chat about it. I’m happy to debrief the team after.