Richard Philbrook
Principal ScientistCuraleafRichard Philbrook is Principal Scientist of Genetics at Curaleaf. A molecular biologist by training, he studied plant genetics at UC Davis to enter the cannabis industry. He completed his master’s degree while working at Dark Heart and has since become a published researcher and recognized expert in cannabis breeding.
Genetics as Strategy: Continuous Optimization for Commercial Cannabis Cultivation
The cannabis market moves faster than your cultivation cycles. By the time a trend hits the shelf, most teams are still six months behind, scrambling
The cannabis market moves faster than your cultivation cycles. By the time a trend hits the shelf, most teams are still six months behind, scrambling to source, trial, and scale genetics that buyers already expect. That lag costs margin, shelf space
The cannabis market moves faster than your cultivation cycles. By the time a trend hits the shelf, most teams are still six months behind, scrambling to source, trial, and scale genetics that buyers already expect. That lag costs margin, shelf space, and competitive position.
This session shows commercial growers how to flip that script. You'll learn how leading operators replace reactive trend-chasing with a structured genetic program built
The cannabis market moves faster than your cultivation cycles. By the time a trend hits the shelf, most teams are still six months behind, scrambling to source, trial, and scale genetics that buyers already expect. That lag costs margin, shelf space, and competitive position.
This session shows commercial growers how to flip that script. You'll learn how leading operators replace reactive trend-chasing with a structured genetic program built on continuous sourcing, trialing, and evaluation. We'll connect each decision to commercial viability, so genetics become a strategic asset rather than a guessing game.
Cultivation Business Solutions Track Sponsor: PDS Cultivation Intelligence
