December 1-4, 2026 | Las Vegas Convention Center

Q
Back to Speakers
Marc Rodriguez

Marc Rodriguez

Co-Founder & CEOGreen Leaf Business Solutions

Marc Rodriguez is the Co-Founder and Chief Executive Officer (CEO) of Green Leaf Business Solutions, the leader in payroll and HR services for the cannabis industry. With over a decade of experience in the industry, Marc has played a pivotal role in providing specialized payroll and HR services tailored for the unique needs of the cannabis sector. 


Prior to his current role and with a Bachelor of Arts degree in business management and marketing from California State University-San Bernardino, Marc served as a District Sales Manager and HR Solutions Sales Consultant at Paychex, and held key positions at 2020 Companies, where he served as Regional Sales Manager and General Manager-Sales. 


Under his guidance, Green Leaf has emerged as a trusted partner for businesses operating in this rapidly evolving industry. With a proven history of success and a commitment to excellence, Marc Rodriguez continues to drive innovation and growth in the cannabis payroll and HR solutions industry, setting new standards of professionalism and service excellence. In 2025, Inc. named Green Leaf as one of the “Fastest-Growing Private Companies in the Pacific.” The company has also been named a "2026 Best Companies to Work For" by Cannabis Business Times. 

 

Thu Dec 0310:50 AM – 11:30 AMBreakout Session Room 2 - N110

From Compliance to Competitive Edge: The Cannabis Tech Stack That Grows Revenue

Cannabis technology used to mean one thing: staying compliant. That era is over. The operators pulling ahead now treat their tech stack as a growth e

Cannabis technology used to mean one thing: staying compliant. That era is over. The operators pulling ahead now treat their tech stack as a growth engine, not a regulatory checkbox, and the gap between those two mindsets is widening fast. 

This s

Cannabis technology used to mean one thing: staying compliant. That era is over. The operators pulling ahead now treat their tech stack as a growth engine, not a regulatory checkbox, and the gap between those two mindsets is widening fast. 

This session shows you how to close it. We'll break down how integrated systems, point of sale, payments, e-commerce, and loyalty programs, work together to streamline operations and lift revenue across eve

Cannabis technology used to mean one thing: staying compliant. That era is over. The operators pulling ahead now treat their tech stack as a growth engine, not a regulatory checkbox, and the gap between those two mindsets is widening fast. 

This session shows you how to close it. We'll break down how integrated systems, point of sale, payments, e-commerce, and loyalty programs, work together to streamline operations and lift revenue across every transaction. When these tools talk to each other, manual work drops, data sharpens, and your team spends less time fixing problems and more time serving customers. 

This session connects practical cannabis retail strategies to measurable outcomes you can track. Expect a results-oriented look at what a modern stack delivers and how to build one without ripping out what already works. 

Show MoreClick the title to see all detailsShow More
Panel DiscussionSession TypeRetail Marketing & Operational StrategiesSession Track
Marc Rodriguez
Stacy Litke
Sheri Tarr
Brendan McKee
Marc Rodriguez
Marc RodriguezCo-Founder & CEO, Green Leaf Business Solutions
Stacy Litke
Stacy LitkeVP, Banking & Financial Services, Green Check
Sheri Tarr
Sheri TarrFounder, Chief Advisor, '68 Partners
Brendan McKee
Brendan McKeeCo-Founder & COO, Silver Therapeutics
Marc Rodriguez
Marc RodriguezCo-Founder & CEO, Green Leaf Business Solutions
Stacy Litke
Stacy LitkeVP, Banking & Financial Services, Green Check
Sheri Tarr
Sheri TarrFounder, Chief Advisor, '68 Partners
Brendan McKee
Brendan McKeeCo-Founder & COO, Silver Therapeutics
Tags:Retail Marketing and Operational Strategies
Allow Registration:No
Capacity Unlimited:No