Alex Kwon
Founder and CEOACTIVEAlex leverages two decades of experience leading cannabis companies to strategically guide ACTIVE’s growth and success. His extensive cannabis industry knowledge encompasses plant biology, cannabinoid science, and leading-edge extraction and vape technologies. ACTIVE operates on fundamental values that guide its daily operations, propelling it to make impactful change as a force for good. Alex excels at building teams and architecting how businesses work, and he strives to inspire and influence how other entrepreneurs can think differently and challenge the status quo.
His industry background includes founding the Humboldt Consulting Group, where he directed land acquisition and development in Northern California, and then founding a vertically integrated soil-to-oil company at the start of adult-use legalization. As its CEO, he oversaw a targeted resin farming approach that when coupled with best-in-class extraction and formulation, produced the premier cannabis oils found in top product brands in the state. Alex enjoys spending as much time as possible with his wife and three children.
From Hardware to Packaging: Building a More Sustainable Cannabis Ecosystem
Sustainability in cannabis cannot be solved by any one company or product category alone. From vaporizer hardware and battery recovery to compliant p
Sustainability in cannabis cannot be solved by any one company or product category alone. From vaporizer hardware and battery recovery to compliant packaging, recycling infrastructure, and consumer education, meaningful progress requires collaborati
Sustainability in cannabis cannot be solved by any one company or product category alone. From vaporizer hardware and battery recovery to compliant packaging, recycling infrastructure, and consumer education, meaningful progress requires collaboration across the entire ancillary ecosystem.
This panel brings together leaders from hardware manufacturing, recycling advocacy, sustainable packaging, and category-defining brand communications to e
Sustainability in cannabis cannot be solved by any one company or product category alone. From vaporizer hardware and battery recovery to compliant packaging, recycling infrastructure, and consumer education, meaningful progress requires collaboration across the entire ancillary ecosystem.
This panel brings together leaders from hardware manufacturing, recycling advocacy, sustainable packaging, and category-defining brand communications to explore what real circularity looks like in cannabis. Attendees will learn how the industry can reduce waste, improve product stewardship, design smarter packaging systems, and create shared accountability between suppliers, brands, retailers, and consumers. The conversation will move beyond aspirational ESG language into actionable frameworks for building sustainability programs that are operationally realistic, commercially viable, and brand-enhancing.
