The cannabis industry is evolving, and as a result companies are starting to explore markets outside of the traditional cannabis consumer. Health and wellness cannabis products are the new alternative to achieving a healthy lifestyle, culinary cannabis events are becoming more popular and cannabis companies are joining forces in the amateur and professional sports industries. In this session, three industry professionals will discuss their experiences with branching into new markets and the challenges and rewards that go along with it.
You’ll get insights on:
– Developing strategic partnerships.
– Educating consumers outside of the industry.
– The challenges and opportunities of entering the health and wellness, food and sports industries as a cannabis company .