Building a strong brand is vital for any business. A powerful brand allows companies to attract loyal customers, stand out among competitors, inspire employees and scale your team’s mission. Cannabis businesses face unique challenges, given advertising and regional restrictions as well as the fact that marijuana remains illegal at the federal level. Hear from a panel of industry veterans and leaders about how you can build, then boost, your company’s brand.
You’ll get insights on:
- Overcoming challenges associated with cannabis branding and marketing.
- The do’s and don’ts in cannabis branding and how to inspire customer loyalty through a powerful brand.
- The importance of brand consistency and mission as firms enter new markets.
- How to create a unique and compelling brand that allows your business to distinguish itself from competitors.
- What to do if your company gets hit with negative publicity that threatens to damage your brand.