VP, Business Development & Innovation, Better of Cann Pharmaceuticals
Lilac has years of experience as a business development and marketing executive in the pharmaceutical sector at Johnson & Johnson and Eli Lilly. Currently she leads global marketing, research and development for Tel Aviv-based medical cannabis firm Better, which has subsidiaries around the world. She is also a member of the Board of Directors for Netzer Hasharon (formerly Israel Military Industries). Lilac has extensive global experience developing strategies worldwide in global marketing positions at Kafrit Ltd. and Teva Pharmaceutical and as a consultant of the Israeli export institute. She holds an MBA from Hebrew University in Jerusalem.