Ashish Joseph
Co-founderLokiAshish is a seasoned founder, operator, and investor with experience building and investing in businesses across consumer brands, retail, cannabis, finance, and hospitality.
As Co-Founder of LOKI, Ashish leads operations, market expansion, and distributor relationships, bringing a hands-on understanding of what it takes to build a brand, earn retail placement, and successfully scale into new markets. His experience in the cannabis industry also led him to serve as CEO of SC Botanicals, a hemp processing facility, giving him valuable insight across both the production and commercial sides of the industry.
Beyond LOKI, Ashish has built a diverse investment portfolio spanning liquor stores, hospitality concepts, consumer brands, and early-stage startups. His experience investing in and operating retail businesses gives him a unique perspective on consumer behavior, merchandising, distribution, and the realities brands face at the store level.
Pour It On: Winning the THC Beverage Category at Retail
THC beverages have become one of the fastest-growing categories in cannabis retail, and they behave nothing like the rest of your shelf. Fast-acting
THC beverages have become one of the fastest-growing categories in cannabis retail, and they behave nothing like the rest of your shelf. Fast-acting drink technology, social-occasion appeal, and cold-case placement are pulling shoppers toward higher
THC beverages have become one of the fastest-growing categories in cannabis retail, and they behave nothing like the rest of your shelf. Fast-acting drink technology, social-occasion appeal, and cold-case placement are pulling shoppers toward higher price points and more frequent visits. This session shows retailers how to turn that momentum into measurable, repeatable revenue.
Drinkables reward retailers who treat them as their own category
THC beverages have become one of the fastest-growing categories in cannabis retail, and they behave nothing like the rest of your shelf. Fast-acting drink technology, social-occasion appeal, and cold-case placement are pulling shoppers toward higher price points and more frequent visits. This session shows retailers how to turn that momentum into measurable, repeatable revenue.
Drinkables reward retailers who treat them as their own category rather than another SKU on the wall. You'll learn how assortment, merchandising, pricing, and staff conversations work together to move beverages faster and keep customers coming back.
