December 1-4, 2026 | Las Vegas Convention Center

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Brett Feldman

Brett Feldman

President/FounderWonderBrett and ByrdSeed Genetics

One of California's most respected legacy-to-legal cannabis cultivators with 30 years of master cultivation, genetics development, and brand building. Co-Founder of WonderBrett — ranked consistently among California's top ultra-premium cannabis labels — Brett Feldman built his reputation starting with an original OG Kush cut in 1997 that became the most coveted flower in Los Angeles and found its way into the recording sessions of Dr. Dre, Snoop Dogg, and Eminem.

ByrdSeed, Brett's independent genetics and cultivation consulting platform — launched alongside his continuing active role at WonderBrett. Byrdseed Genetics exists to extend Brett's expertise and proprietary genetics library to operators outside of WonderBrett's existing markets. Named one of Los Angeles' top cannabis genetics houses by LA Weekly in February 2024.

Press & Recognition

LA Weekly — "ByrdSeed is The Newest Seed Company in Town" (Nov. 2023)
LA Weekly — Named Top LA Cannabis Breeder, Spring 2024 Picks (Feb. 2024)
Leafly — Featured in "World's Best Seeds and Clones to Grow in 2024"
Cannabis Now — "The Wonder of Wonderbrett" — full cultivation profile
Marijuana Venture — "Wonderbrett: California's Wunderkind"
Mashable — "Why Robots Just Can't Grow Good Weed" — cultivation expertise feature
KCRW NPR — Cannabis Industry Panel Speaker, Greater LA show "Take Me To Your Dealer: A KCRW Joint"
Hall of Flowers — Featured Speaker, California's Premier Cannabis Trade Show
High Times — WonderBrett Genetics Featured

First Smoke of The Day Podcast- WonderBrett episode

Forbes — WonderBrett and WonderBrett flagship dispensary Featured 

 

 

Wed Dec 022:00 PM – 2:40 PMBreakout Session Room 1 - N101

AI in the Grow: Separating Real ROI from Vendor Hype

Every AI vendor promises higher yields and lower costs. Few can prove it on your P&L. 

Cannabis cultivation leaders face a flood of AI tools pi

Every AI vendor promises higher yields and lower costs. Few can prove it on your P&L. 

Cannabis cultivation leaders face a flood of AI tools pitched as transformative, yet most claims collapse under scrutiny. This session cuts through the nois

Every AI vendor promises higher yields and lower costs. Few can prove it on your P&L. 

Cannabis cultivation leaders face a flood of AI tools pitched as transformative, yet most claims collapse under scrutiny. This session cuts through the noise with a practical evaluation framework for assessing AI cultivation tools before you sign a contract. You'll learn how to pressure-test vendor promises against measurable operational outcomes across

Every AI vendor promises higher yields and lower costs. Few can prove it on your P&L. 

Cannabis cultivation leaders face a flood of AI tools pitched as transformative, yet most claims collapse under scrutiny. This session cuts through the noise with a practical evaluation framework for assessing AI cultivation tools before you sign a contract. You'll learn how to pressure-test vendor promises against measurable operational outcomes across compliance reporting, environmental optimization, and demand forecasting. By the end of the session, you’ll know how to spot the gap between a slick demo and durable returns. 

Built for operators, technology buyers, compliance managers, and executive decision-makers, this discussion grounds emerging cannabis industry trends in hard numbers. The panelists will examine implementation risk, data readiness, and vendor accountability so you can buy with confidence and validate ROI on your terms.

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Panel DiscussionSession TypeCultivation Business SolutionsSession Track
Nohtal Partansky
Nick Afonsky
Brett Feldman
Nohtal Partansky
Nohtal PartanskyFounder & CEO, Sorting Robotics
Nick Afonsky
Nick AfonskyFounder and CEO, Palomar Group Ai
Brett Feldman
Brett FeldmanPresident/Founder, WonderBrett and ByrdSeed Genetics
Nohtal Partansky
Nohtal PartanskyFounder & CEO, Sorting Robotics
Nick Afonsky
Nick AfonskyFounder and CEO, Palomar Group Ai
Brett Feldman
Brett FeldmanPresident/Founder, WonderBrett and ByrdSeed Genetics
Tags:Cultivation Business Solutions
Allow Registration:No
Capacity Unlimited:No
Presentation Format:Panel Discussion