December 1-4, 2026 | Las Vegas Convention Center

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Dr. Roz McCarthy

Dr. Roz McCarthy

Founder & CEOMinorities for Medical Marijuana

Roz is the Founder/CEO of Minorities for Medical Marijuana (M4MM) the largest community based national nonprofit organization serving communities of color as it relates to the cannabis and hemp industry. She also is the Founder/CEO of Black Buddha Cannabis. Black Buddha Cannabis (BBC) is a social impact driven brand focused on creating best in class lifestyle and wellness products in partnership with cannabis operators legalized states. Roz has been recognized as one of the top 100 most influential figures in the cannabis industry, and her organization has been honored as the Organization of the Year. With eight years of dedicated advocacy, Roz’s contributions have been featured or mentioned in more than 50 media publications and outlets. Prior to her entry into the Cannabis industry Roz spent 30+ years in the health care industry working as a branding and business development executive for powerhouse Fortune 500 companies like Bristol Myers & Squibb, VITAS Corporation, Maxim Healthcare and Phoenix House.​

Thu Dec 03•10:00 AM – 10:40 AM•Breakout Session Room 3 - N114

Social Equity in Cannabis: Lessons Learned and the Path to Reform

Social equity was meant to be the cannabis industry's correction to decades of harm. Years in, the results are uneven. Some cannabis equity programs

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Social equity was meant to be the cannabis industry's correction to decades of harm. Years in, the results are uneven. Some cannabis equity programs have opened real doors, while others have stalled under licensing backlogs, capital gaps, and rules

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Social equity was meant to be the cannabis industry's correction to decades of harm. Years in, the results are uneven. Some cannabis equity programs have opened real doors, while others have stalled under licensing backlogs, capital gaps, and rules that look good on paper but rarely survive in the market. This session takes an honest look at what's working, what isn't, and where the next round of reform must go. 

This discussion moves past goo

…

Social equity was meant to be the cannabis industry's correction to decades of harm. Years in, the results are uneven. Some cannabis equity programs have opened real doors, while others have stalled under licensing backlogs, capital gaps, and rules that look good on paper but rarely survive in the market. This session takes an honest look at what's working, what isn't, and where the next round of reform must go. 

This discussion moves past good intentions to evaluate outcomes with clear eyes. We'll examine the structural and legislative levers that can turn equity promises into lasting ownership, participation, and wealth. 

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Panel DiscussionSession TypeLegislative & Legal IntelligenceSession Track
Kaliko Castille
Susie Plascencia
Dr. Roz McCarthy
Rob Pero
Kaliko Castille
Kaliko CastilleFounder, American Cannabis Consumer Alliance
Susie Plascencia
Susie PlascenciaFounder, Latinas in Cannabis & Co-Executive Director, NHCC
Dr. Roz McCarthy
Dr. Roz McCarthyFounder & CEO, Minorities for Medical Marijuana
Rob Pero
Rob PeroPresident, Indigenous Cannabis Industry Association
Kaliko Castille
Kaliko CastilleFounder, American Cannabis Consumer Alliance
Susie Plascencia
Susie PlascenciaFounder, Latinas in Cannabis & Co-Executive Director, NHCC
Dr. Roz McCarthy
Dr. Roz McCarthyFounder & CEO, Minorities for Medical Marijuana
Rob Pero
Rob PeroPresident, Indigenous Cannabis Industry Association
Tags:Legislative & Legal Intelligence