Michael Bronstein
PresidentAmerican Trade Association for Cannabis and HempMichael Bronstein is the co-founder and president of the American Trade Association for Cannabis & Hemp (ATACH), the leading United States 501(c)(6) cannabis industry trade organization promoting the expansion and protection of legal sales of cannabis and hemp for industrial, medical, and adult use. This year, ATACH was named finalist for the 2026 Stanley F. Reed Awards for Best Trade Association in the United States.
ATACH has been a leader in federal and state-level advocacy, and ATACH’s National Council of State Organizations includes over twenty organizational memorandum of understanding with state-level associations, national, and international cannabis and hemp organizations. ATACH is impacting policy through its Future of Hemp educational campaign and lobby efforts. ATACH is also leading the move to federally reschedule cannabis through the Coalition for Cannabis Scheduling Reform.
Michael has been a leading advocate for industry regulation and has served as: executive committee member of ASTM International’s historic D37 committee on cannabis and hemp standards, adviser to the Public Policy Center for Health & Safety, member of the National Conference of Weights and Measures Cannabis Task Group, member of Pennsylvania’s Medical Marijuana Patient Advisory Committee, campaign strategist for New Jersey United for Marijuana Reform, a member of Florida’s United for Care policy committee, interim board member of the Federation of International Hemp Organizations, and a co-founder of the Pennsylvania Cannabis Coalition. Michael was recently recognized as one of the “Most Important Political Influencers” by Cannabis Business Executive, a “Mover & Shaker” by Politics Magazine, a Campaigns & Elections Magazine Rising Star, and named to Campaigns & Elections Magazine’s list of most "influential" political consultants in the country. Michael earned his undergraduate degree in American Studies from Cornell University and was also a Hansard Scholar at the London School of Economics.
Hemp at the Cliff: Survive the Coming Enforcement Deadline
The hemp industry is approaching a challenging regulatory path. Pending federal and state enforcement deadlines aim to close the loophole that let in
The hemp industry is approaching a challenging regulatory path. Pending federal and state enforcement deadlines aim to close the loophole that let intoxicating, hemp-derived products flourish, redefining legal hemp by total-THC content rather than d
The hemp industry is approaching a challenging regulatory path. Pending federal and state enforcement deadlines aim to close the loophole that let intoxicating, hemp-derived products flourish, redefining legal hemp by total-THC content rather than delta-9 alone. For cultivators, retailers, and legal professionals, the stakes are immediate: products that pass today could be illegal overnight, stranding inventory and exposing operators to real lia
The hemp industry is approaching a challenging regulatory path. Pending federal and state enforcement deadlines aim to close the loophole that let intoxicating, hemp-derived products flourish, redefining legal hemp by total-THC content rather than delta-9 alone. For cultivators, retailers, and legal professionals, the stakes are immediate: products that pass today could be illegal overnight, stranding inventory and exposing operators to real liability.
This session offers a perspective of what the cliff actually means for your business. The panelists will break down total-THC compliance challenges and tightening synthetic cannabinoid restrictions, then pinpoint the categories most exposed, including delta-8, THCA flower, and high-potency THC beverages. Grounded in current hemp industry trends and cannabis business compliance realities, this discussion moves past speculation to give you a defensible plan. You'll leave knowing how to pivot, protect margin, and turn disruption into cannabis industry opportunities before your competitors react.
