Sasha Kadey
CEOSmall CircleSasha Kadey is the Founder and CEO of Small Circle, a strategy and creative agency that helps founders and operators build brands that drive differentiation, growth, and enterprise value. Small Circle partners with teams in competitive and highly regulated sectors including consumer packaged goods, beverage, retail, emerging categories, and cannabis to architect brand systems and go-to-market strategies that function as business infrastructure rather than decoration.
Before founding Small Circle, Sasha served as Chief Marketing Officer of a leading ancillary cannabis company, helping scale revenue from approximately $60M to over $200M in annual revenue and leading the organization through a NASDAQ IPO. During his tenure he developed proprietary brands and retail concepts that became benchmarks within the industry.
Earlier in his career, Sasha was a founding partner at Luxury Brand Partners, where he helped launch multiple prestige beauty brands, several of which were acquired by Estée Lauder, L’Oréal, and Kao. Across more than two decades of building and scaling brands, he brings a blend of culture fluency, operational rigor, and creative strategy to every engagement.
Sasha believes brand is not decoration. It is leverage.
Flagged, Filtered, and Suppressed: Winning Cannabis Marketing in an AI-Gated World
Your best campaign may never reach a single customer, and you might never know why. AI now decides what gets shown, suppressed, or silently buried, a
Your best campaign may never reach a single customer, and you might never know why. AI now decides what gets shown, suppressed, or silently buried, and cannabis brands sit squarely in its crosshairs. Content filtering, algorithmic bias, and opaque p
Your best campaign may never reach a single customer, and you might never know why. AI now decides what gets shown, suppressed, or silently buried, and cannabis brands sit squarely in its crosshairs. Content filtering, algorithmic bias, and opaque platform rules treat legal cannabis like a liability, not a legitimate business.
The costs add up fast. Shadow banning hides your posts from followers who already opted in. Ad suppression rejects co
Your best campaign may never reach a single customer, and you might never know why. AI now decides what gets shown, suppressed, or silently buried, and cannabis brands sit squarely in its crosshairs. Content filtering, algorithmic bias, and opaque platform rules treat legal cannabis like a liability, not a legitimate business.
The costs add up fast. Shadow banning hides your posts from followers who already opted in. Ad suppression rejects compliant creative without explanation. Wasted spend piles up as budgets chase reach that algorithms quietly choke. For brand owners, MSOs, and marketing directors, this isn't a future risk. It's already shaping cannabis market trends and your growth ceiling today.
This panel moves the conversation from "how to use AI" to "how AI is already affecting your business." Industry leaders will show you how to read the systems working against you, adapt your content, and reclaim control over your reach. You'll leave understanding how to work with these platforms instead of fighting them, with cannabis business growth strategies built for a restricted landscape.
Join the panelists at the leading cannabis industry conference for a candid, practical session that turns platform bias into a problem you can manage.
