Sheena Roberson
founderCannabis NoireSheena Roberson is a cannabis industry strategist and founder of the HIGHER Cannabis Conference, a national platform dedicated to advancing women of color in the cannabis industry through education, connection, and economic opportunity.
Her work focuses on bridging the gap between community engagement and business performance, helping brands and operators develop strategies that drive customer acquisition, retention, and long-term growth. With experience in corporate giving, fundraising, and program development, Sheena has built and led initiatives that support equitable access to resources, capital, and industry infrastructure.
Sheena’s approach centers on sustainable growth models for small and mid-tier operators, with a focus on collaboration, cultural positioning, and alternative pathways to scale in a rapidly consolidating market.
280E Awareness: Smart Tax Moves for Cannabis Operators
The 280E landscape is shifting faster than most operators can track, and the decisions you make now could mean recovering serious cash or leaving it
The 280E landscape is shifting faster than most operators can track, and the decisions you make now could mean recovering serious cash or leaving it on the table. This session translates recent 280E developments into clear, actionable tax strategy f
The 280E landscape is shifting faster than most operators can track, and the decisions you make now could mean recovering serious cash or leaving it on the table. This session translates recent 280E developments into clear, actionable tax strategy for cannabis business owners and tax professionals.
The panelists will move past speculation to address the questions that hit your balance sheet directly. They'll examine amended return strategies,
The 280E landscape is shifting faster than most operators can track, and the decisions you make now could mean recovering serious cash or leaving it on the table. This session translates recent 280E developments into clear, actionable tax strategy for cannabis business owners and tax professionals.
The panelists will move past speculation to address the questions that hit your balance sheet directly. They'll examine amended return strategies, defensible COGS positioning, and how to identify open refund windows before they close. You'll get a grounded read on what current rulings permit, where the real risk sits, and how to align filings with cannabis business compliance expectations.
Set against today's cannabis market trends, this discussion turns regulatory complexity into concrete decisions you can act on the moment you leave the room. Join this session to uncover the cannabis industry opportunities hidden in your tax position.
