Sheri Tarr
Founder, Chief Advisor'68 PartnersSHERI L. TARR is the Founder and Chief Advisor of '68 Partners, a global consulting firm helping CBD, hemp, and cannabis brands, license applicants, and licensed operators, build sustainable businesses that have a transformative impact on consumers and patients. A former Big pharma sales and marketing executive who commercialized FDA regulated products worldwide, Sheri has extensive real-world experience operating in highly regulated environments. After working for Fortune 500 pharmaceutical and medical device companies including Pfizer and Baxter, Sheri flipped the script and became an attorney who spent a distinguished career in the courtroom holding these companies accountable for deceptive marketing, defective manufacturing, and other regulatory violations.
From Compliance to Competitive Edge: The Cannabis Tech Stack That Grows Revenue
Cannabis technology used to mean one thing: staying compliant. That era is over. The operators pulling ahead now treat their tech stack as a growth e
Cannabis technology used to mean one thing: staying compliant. That era is over. The operators pulling ahead now treat their tech stack as a growth engine, not a regulatory checkbox, and the gap between those two mindsets is widening fast.
This s
Cannabis technology used to mean one thing: staying compliant. That era is over. The operators pulling ahead now treat their tech stack as a growth engine, not a regulatory checkbox, and the gap between those two mindsets is widening fast.
This session shows you how to close it. We'll break down how integrated systems, point of sale, payments, e-commerce, and loyalty programs, work together to streamline operations and lift revenue across eve
Cannabis technology used to mean one thing: staying compliant. That era is over. The operators pulling ahead now treat their tech stack as a growth engine, not a regulatory checkbox, and the gap between those two mindsets is widening fast.
This session shows you how to close it. We'll break down how integrated systems, point of sale, payments, e-commerce, and loyalty programs, work together to streamline operations and lift revenue across every transaction. When these tools talk to each other, manual work drops, data sharpens, and your team spends less time fixing problems and more time serving customers.
This session connects practical cannabis retail strategies to measurable outcomes you can track. Expect a results-oriented look at what a modern stack delivers and how to build one without ripping out what already works.
