Steve Balram
SVP of SalesWillie's RemedyPour It On: Winning the THC Beverage Category at Retail
THC beverages have become one of the fastest-growing categories in cannabis retail, and they behave nothing like the rest of your shelf. Fast-acting
THC beverages have become one of the fastest-growing categories in cannabis retail, and they behave nothing like the rest of your shelf. Fast-acting drink technology, social-occasion appeal, and cold-case placement are pulling shoppers toward higher
THC beverages have become one of the fastest-growing categories in cannabis retail, and they behave nothing like the rest of your shelf. Fast-acting drink technology, social-occasion appeal, and cold-case placement are pulling shoppers toward higher price points and more frequent visits. This session shows retailers how to turn that momentum into measurable, repeatable revenue.
Drinkables reward retailers who treat them as their own category
THC beverages have become one of the fastest-growing categories in cannabis retail, and they behave nothing like the rest of your shelf. Fast-acting drink technology, social-occasion appeal, and cold-case placement are pulling shoppers toward higher price points and more frequent visits. This session shows retailers how to turn that momentum into measurable, repeatable revenue.
Drinkables reward retailers who treat them as their own category rather than another SKU on the wall. You'll learn how assortment, merchandising, pricing, and staff conversations work together to move beverages faster and keep customers coming back.
