Kate O’Connor-Masse
Co-Founder & CEOBatchNav, Inc.With a background launching biotech and pharmaceutical products, Kate combines corporate leadership experience with hands-on agricultural know-how from nearly 30 years of commercial farming. After entering the legal cannabis market in Arizona in 2013, she co-founded BatchNav, a SaaS platform built to deliver batch-level cost data to growers and manufacturers. She holds a BS with honors from Cal Poly, San Luis Obispo and MBA from Arizona State University.
Beyond Grams per Square Foot: The KPIs Executives Should Track
Yield alone won't tell you whether your cultivation operation is profitable. The growers winning in a compressed market are the ones reading their fa
Yield alone won't tell you whether your cultivation operation is profitable. The growers winning in a compressed market are the ones reading their facility like a manufacturing P&L, not just a grow log. This session shows you how to connect cycl
Yield alone won't tell you whether your cultivation operation is profitable. The growers winning in a compressed market are the ones reading their facility like a manufacturing P&L, not just a grow log. This session shows you how to connect cycle times, labor productivity, COGS, and throughput to the executive decisions that move margin.
You'll move past vanity metrics and learn how leading operators build dashboards that expose true cost
Yield alone won't tell you whether your cultivation operation is profitable. The growers winning in a compressed market are the ones reading their facility like a manufacturing P&L, not just a grow log. This session shows you how to connect cycle times, labor productivity, COGS, and throughput to the executive decisions that move margin.
You'll move past vanity metrics and learn how leading operators build dashboards that expose true cost per gram, flag where labor hours leak value, and reveal whether your facility is scaling efficiently or just getting bigger. Expect a practical, executive-level discussion grounded in real cultivation economics—built to translate plant-level data into boardroom-ready strategy.
