Most cannabis consumers choose their products based on traditional factors like strain name, potency or whether the strain is sativa, indica or hybrid. But consumer preferences are slowly changing, with some users looking more closely at chemical composition. All of which raises the question: What makes one cannabis plant different from another – strain name or terpene and cannabinoid content? Hear from an expert who will approach this topic based on analysis of the largest data set of cannabis lab testing statistics in the United States.
You’ll get insights on:
- How cannabis strains differ from each other chemically.
- The role genetics can play in determining the content of cannabis.
- The market segments that exist based on chemical composition.
- How cannabis producers and other businesses can use information about the chemical structure of the space to optimize their product for marketability.
- How cannabis pricing relates to chemical content.