December 1-4, 2026 | Las Vegas Convention Center

Q
Wed Dec 02•1:00 PM – 1:50 PM•General Session Room - N109

From Mixtapes to Market Share: Wiz Khalifa’s Cannabis Playbook

Fireside ChatGeneral Sessions

Long before legalization went mainstream, Wiz Khalifa made cannabis part of his identity, his music, and his message. Now he's turning that credibility into a business with Khalifa Kush, a brand built on the culture he helped shape.

In this 30-minute Fireside Chat, Khalifa shares how he moved from artist to brand owner. He'll also explain what it takes to scale without losing the trust that made the brand matter in the first place.

Speakers

Wiz Khalifa
Wiz KhalifaGrammy nominated Artist & Co-Founder, Khalifa Kush

More Information

Tags:General Session