Angela Pih
Chief Marketing OfficerTrue TerpenesAngela Pih is the Chief Marketing Officer of True Terpenes, a global leader in terpene science and sensory formulation for the cannabis industry. With deep experience spanning brand strategy, product positioning, and category education, Angela has helped shape how operators, manufacturers, and consumers understand flavor, effects, and authenticity in modern cannabis.
At True Terpenes, she leads brand and go-to-market strategy across multiple product lines, including Headstash, an aroma-forward platform designed to help brands create consistent, differentiated experiences rooted in science and storytelling. Angela is known for translating complex technical concepts into clear, actionable frameworks that help brands win trust, loyalty, and shelf space in an increasingly competitive market.
Buying Behavior Decoded: A Data-Driven Look at Cannabis Market Trends
Consumer expectations are shifting faster than most operators can track, and the gap between what shelves offer and what buyers want is widening. Thi
Consumer expectations are shifting faster than most operators can track, and the gap between what shelves offer and what buyers want is widening. This session delivers a data-driven analysis of evolving customer preferences and the emerging product
Consumer expectations are shifting faster than most operators can track, and the gap between what shelves offer and what buyers want is widening. This session delivers a data-driven analysis of evolving customer preferences and the emerging product categories redefining cannabis purchasing behavior.
The panelists will connect the numbers to decisions you can act on, so you leave with a clear read on where demand is heading and how to position
Consumer expectations are shifting faster than most operators can track, and the gap between what shelves offer and what buyers want is widening. This session delivers a data-driven analysis of evolving customer preferences and the emerging product categories redefining cannabis purchasing behavior.
The panelists will connect the numbers to decisions you can act on, so you leave with a clear read on where demand is heading and how to position ahead of it.
