December 1-4, 2026 | Las Vegas Convention Center

Q
Wed Dec 022:50 PM – 3:30 PMBreakout Session Room 2 - N110

Buying Behavior Decoded: A Data-Driven Look at Cannabis Market Trends

Panel DiscussionRetail Marketing & Operational Strategies

Consumer expectations are shifting faster than most operators can track, and the gap between what shelves offer and what buyers want is widening. This session delivers a data-driven analysis of evolving customer preferences and the emerging product categories redefining cannabis purchasing behavior. 

The panelists will connect the numbers to decisions you can act on, so you leave with a clear read on where demand is heading and how to position ahead of it. 

Speakers

Laurie Parfitt
Laurie ParfittCEO & Fractional CMO, LKP Impact Consulting
Cy Scott
Cy ScottCEO, Headset
Krista Raymer
Krista RaymerChief Strategy Officer, c3 Indsutries
Angela Pih
Angela PihChief Marketing Officer, True Terpenes

More Information

Tags:Retail Marketing and Operational Strategies
Allow Registration:No
Capacity Unlimited:No