Boris Shchransky
Executive VP of Culture & StrategyWeedmapsThe Art of Selling Out: Field Marketing Strategies Driving Cannabis Brand Loyalty & Retail Sell-Through
Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings togethe
…Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings together brand executives, dispensary operators, and field marketing specialists to break down what drives
…Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings together brand executives, dispensary operators, and field marketing specialists to break down what drives sell-through: in-store demos, budtender relationships, merchandising, and scalable field team models. Attendees leave with actionable frameworks they can deploy immediately.
Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings together brand executives, dispensary operators, and field marketing specialists to break down what drives sell-through: in-store demos, budtender relationships, merchandising, and scalable field team models. Attendees leave with actionable frameworks they can deploy immediately.
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