The Art of Selling Out: Field Marketing Strategies Driving Cannabis Brand Loyalty & Retail Sell-Through
Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings together brand executives, dispensary operators, and field marketing specialists to break down what drives sell-through: in-store demos, budtender relationships, merchandising, and scalable field team models. Attendees leave with actionable frameworks they can deploy immediately.
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This session reframes retention as a revenue strategy. You'll see how smarter staffing, structured onboarding, and consistent training translate directly into stronger margins. You'll leave this session with practical cannabis business growth strategies you can apply when you return to the office.
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This session shows you how to fix it. You'll learn how the biggest CPG and big-box retailers use data-driven SKU rationalization and high-velocity curation to convert shelf space into reliable margin, and how to apply those same cannabis retail strategies in your own stores.
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