December 1-4, 2026 | Las Vegas Convention Center

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Manndie Tingler

Manndie Tingler

CEOShelf Alchemy Global, LLC

Amanda "Manndie" Tingler
CEO, Shelf Alchemy Global | Chief Commercial Officer, Silver Leaf Events |

Amanda "Manndie" Tingler is a dynamic fractional Chief Commercial Officer and renowned brand strategist with over 15 years of experience leading growth across some of the most disruptive and fast-evolving industries—most notably, cannabis. As the founder of Silver Leaf Events and Shelf Alchemy Global, she partners with visionary startups and scaling companies to unlock bold, purpose-driven growth through brand innovation, strategic partnerships, and omnichannel marketing.

Widely regarded as a cannabis industry pioneer and “brand whisperer,” Manndie has driven over $700M in cumulative revenue, scaled companies to 300% YOY growth, and expanded retail presence into 7+ states. Her work spans award-winning campaigns, CPG product development, high-performing team leadership, and agile navigation of complex regulatory environments.

Her client roster includes some of the industry's most recognized names: Kikoko, Papa & Barkley, Prophet Brands, Zig Zag, DIME Industries, Natura, CannaGram Delivery, Canna Direct (Florida), Spacestation Beverage Manufacturing, The People’s Ecosystem, Conception Nurseries, and more.. She's also a seasoned event producer, orchestrating everything from intimate industry salons to major corporate events, and has also served on numerous advisory committees for policy reform, including two terms on the National Cannabis Industry Association. 

Committed to equity, wellness, sustainability, and storytelling with integrity, Manndie founded the Women’s Canna Awards to elevate underrepresented female voices in cannabis, attracting interest in her events from celebrities like Grammy Award-winning artist Erykah Badu and Golnesa “GG” Gharachedaghi from Shahs of Sunset. She also shares her knowledge as a professor at Oaksterdam University, teaching brand and business development to the next generation of entrepreneurs in emerging markets.

Named one of the Top 10 Women to Watch in Cannabis by Women and Weed Magazine and Female Entrepreneur of the Year by the Lady Jane Society, Manndie is a sought-after advisor, speaker, and media collaborator known for her authentic leadership and transformational impact.

Thu Dec 032:50 PM – 3:30 PMBreakout Session Room 2 - N110

The Art of Selling Out: Field Marketing Strategies Driving Cannabis Brand Loyalty & Retail Sell-Through

Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings togethe

Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings together brand executives, dispensary operators, and field marketing specialists to break down what drives

Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings together brand executives, dispensary operators, and field marketing specialists to break down what drives sell-through: in-store demos, budtender relationships, merchandising, and scalable field team models. Attendees leave with actionable frameworks they can deploy immediately.

Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings together brand executives, dispensary operators, and field marketing specialists to break down what drives sell-through: in-store demos, budtender relationships, merchandising, and scalable field team models. Attendees leave with actionable frameworks they can deploy immediately.

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Panel DiscussionSession TypeRetail Marketing & Operational StrategiesSession Track
Manndie Tingler
Mark Zatta
Boris Shchransky
Manndie Tingler
Manndie TinglerCEO, Shelf Alchemy Global, LLC
Mark Zatta
Mark ZattaVP Sales, Zig Zag
Boris Shchransky
Boris ShchranskyExecutive VP of Culture & Strategy, Weedmaps
Manndie Tingler
Manndie TinglerCEO, Shelf Alchemy Global, LLC
Mark Zatta
Mark ZattaVP Sales, Zig Zag
Boris Shchransky
Boris ShchranskyExecutive VP of Culture & Strategy, Weedmaps
Tags:Retail Marketing and Operational Strategies
Allow Registration:No
Capacity Unlimited:No