December 1-4, 2026 | Las Vegas Convention Center

Q

Pour It On: Winning the THC Beverage Category at Retail

THC beverages have become one of the fastest-growing categories in cannabis retail, and they behave nothing like the rest of your shelf. Fast-acting drink technology, social-occasion appeal, and cold-case placement are pulling shoppers toward higher price points and...

Beyond the Hype: A Data-Driven Reassessment of Cannabis Lighting

Lighting is one of the largest line items in any cultivation budget, yet much of the spectrum advice circulating today rests on marketing claims rather than evidence. As operating costs climb, growers are shifting from broad-spectrum white light toward dynamic...