Lounge Ready: Mastering Cannabis Hospitality

Retail and service specialists, or “budtenders,” are consumers’ gateway to cannabis. While this role is often a minimum-wage entry-level hire receiving little training, the resulting compliance failures, poor company culture, unsafe and unqualified medical advice, or simply failing to meet customers’ needs clearly illustrate how uneducated teams can be your greatest liability. These risks are mitigated with quality training, which becomes any brand’s greatest asset when your team knows what they are doing and has confidence in what they say. 

Training frontline workers is becoming even more critical now as states begin to license social consumption lounges. This session will help you create informed strategies to ensure your team can effectively communicate (within their role and responsibilities) the law, types of products, ingestion methods, terminology, and titration information to guide customers to products that best meet their needs. This presentation takes a closer look at the role of the service and retail specialists, and how businesses can nurture their most critical—and costly—business assets, the team itself.