The Art of Selling Out: Field Marketing Strategies Driving Cannabis Brand Loyalty & Retail Sell-Through
Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings together brand executives, dispensary operators, and field marketing specialists to break down what drives sell-through: in-store demos, budtender relationships, merchandising, and scalable field team models. Attendees leave with actionable frameworks they can deploy immediately.
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Staffing for Sales: How Retention Drives Dispensary Conversion
Every time a budtender quits, your dispensary loses more than a name
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Every time a budtender quits, your dispensary loses more than a name on the schedule. You lose product knowledge, customer trust, and the consistency that drives repeat sales. Turnover isn't just an HR headache, it's a direct hit to your bottom line.
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Here's the part most operators miss. High turnover quietly kills conversion rates, weakens service quality, and forces managers into reactive scheduling that burns out your best people. Untrained staff close fewer sales, recommend fewer add-ons, and leave customers walking out empty-handed. The cost compounds every single shift.
This session reframes retention as a revenue strategy. You'll see how smarter staffing, structured onboarding, and consistent training translate directly into stronger margins. You'll leave this session with practical cannabis business growth strategies you can apply when you return to the office.
Buying Behavior Decoded: A Data-Driven Look at Cannabis Market Trends
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Consumer expectations are shifting faster than most operators can track, and the gap between what shelves offer and what buyers want is widening. This session delivers a data-driven analysis of evolving customer preferences and the emerging product
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The panelists will connect the numbers to decisions you can act on, so you leave with a clear read on where demand is heading and how to position
Consumer expectations are shifting faster than most operators can track, and the gap between what shelves offer and what buyers want is widening. This session delivers a data-driven analysis of evolving customer preferences and the emerging product categories redefining cannabis purchasing behavior.
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Stock Smarter, Sell Faster: Inventory Velocity Strategies from Big-Box Retail
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Inventory bloat is quietly draining your dispensary. Every slow-moving SKU ties up cash, crowds your shelves, and masks the products that actually drive profit. For cannabis retailers, that's not a stocking problem, it's a financial risk that compou
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This session shows you how to fix it. You'll learn how the biggest CPG and big-box retailers use data-driven SKU rationalization and high-velocity curation to convert shelf space into reliable margin, and how to apply those same cannabis retail strategies in your own stores.
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